A pizza delivery in Idaho turned into a viral moment of generosity after a driver went out of his way to fulfill a small request—prompting thousands to rally behind him as he prepares to retire.
What began as a routine delivery quickly became something much bigger for one Domino’s driver in Boise.
Dan Simpson, 68, was dropping off an order to customer Brian Wilson on Friday, March 27, when he realized the store was out of Diet Coke. After calling to offer a substitution and not reaching the customer, Simpson made an unexpected decision.
Instead of swapping the item, he stopped at a nearby store during his delivery route and purchased the drinks himself.
When he arrived, Simpson apologized again for the inconvenience and handed over the order—along with the Diet Coke he had personally picked up.
The gesture, though simple, left a lasting impression.
“On a busy Friday night… he had stopped at the store himself to pick up Diet Coke for us,” Wilson wrote on a GoFundMe page. “We were honestly blown away.”
Wilson and his wife, who both have vision impairments, said the act meant more than Simpson likely realized, as running errands can be difficult for them.
The moment was captured on a home surveillance camera and later shared to TikTok, where it quickly gained traction. As of Monday, April 6, the video had been viewed more than 2.7 million times.
Viewers flooded the comments with praise, calling Simpson’s actions a rare example of genuine kindness.
“The world can feel so dark at times,” one user wrote. “We needed this!”
Motivated by the response, Wilson launched a GoFundMe campaign to thank the driver and help support him as he prepares to retire.
Simpson has worked as a delivery driver for 14 years as a second job and is set to retire on April 30.
“Let’s show Dan that his kindness didn’t go unnoticed,” Wilson wrote. “Let’s help him step into retirement feeling appreciated, supported, and celebrated.”
As of this writing, the campaign has raised more than $81,000 toward a $100,000 goal.
Wilson said the fundraiser will remain open through Simpson’s retirement date.
Simpson, who previously worked for the Idaho Department of Agriculture, has remained humble amid the attention, describing his actions as “no big deal” in an interview with the Idaho Statesman.
But for thousands of strangers—and one grateful family—the moment has become something much more.
A small act, amplified by social media, has turned into a life-changing send-off.
“I’ve always tried to be a pretty nice guy and help people out, because I know what it’s like to be down and out,” Simpson said. “So when I see people that are hurtin’, I try to help them.”
Those interested in supporting Simpson can donate via GoFundMe here.
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