Everett-based Funko is facing a proposed class action lawsuit accusing the company of secretly tracking users’ online activity even after they rejected cookies and opted out of data sharing on the company’s website.
The lawsuit, filed May 8 in Seattle federal court, claims Funko’s website continued collecting and transmitting user data to third-party advertising and analytics companies despite privacy settings that allegedly suggested tracking had been disabled.
Three California plaintiffs allege they visited Funko’s website in 2025 and 2026 to browse or purchase collectibles and were shown cookie consent banners allowing them to reject tracking technologies. A
ccording to the complaint, tracking tools allegedly continued intercepting and transmitting browsing activity, device information, and other data after users selected “Reject All” or disabled “Targeting Cookies.”
The lawsuit accuses Funko of using tracking technologies tied to companies including Google and Meta to collect information about users’ behavior on the site, including viewed products, clicks, searches, purchases, browsing activity, device identifiers, and approximate geolocation data.
Plaintiffs claim the company’s cookie banner and privacy controls created the impression users could stop tracking and data sharing when, according to the lawsuit, that was not actually happening.
“In short, the Website’s Cookie Banner and Cookie Settings materially mislead users about the use and sale of their data,” the complaint states. “Such conduct deprives users of control over their
Sensitive Information and violates fundamental privacy protections.”
The 64-page complaint alleges violations of the federal Wiretap Act, California privacy laws, unfair competition statutes, and common law privacy protections. Plaintiffs are seeking damages and class action status on behalf of other users allegedly affected by the tracking practices.
Funko, founded in 1998, is known for its Pop! vinyl figures and licensed collectibles tied to franchises including Marvel, Disney, and Star Wars. The company reported approximately $908 million in net sales in 2025.
Puget Press has reached out to Funko for comment.
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